Syrene x Mecca

PR, Event Management & Creative Ideation

To celebrate the launch of Syrene skincare in MECCA Cosmetics, we wanted to create a talking point in the hub of Auckland, Commercial Bay. We partnered with Kokako Coffee to bring excited customers something truly unique - a Syrene ‘Mermaid Latte’ pop-up coffee cart.

With a skincare line inspired by the sea, and distinctive blue packaging, we flirted with the idea of creating a drink to compliment the brand on these elements - with a bright blue latte similar to chai in taste, made with a nourishing infusion of blue superfoods, sea minerals, adaptogenic herbs, Ayurvedic chai spices, creamy coconut milk and manuka honey.

All culminating in the ultimate instagrammable latte, and increased brand awareness for Syrene in their MECCA launch.

Photographer: Luke Foley-Martin