Roots x Shawn Mendes
2019
In celebration of Shawn Mendes’ upcoming stadium show in Toronto, Roots worked with the musician to design and develop a limited edition collection.
Launched through an immersive experience - the Rose Garden - fans were given the chance to shop the new collection at an exclusive pop-up store, steps away from the stadium Mendes would be performing in during his hometown show.
The collection was showcased through a variety of still and motion assets to the global fan community in-store and online, selling out within hours of launch. Mendes himself stated that seeing his face advertising the collection above Roots’ iconic Eaton Centre store was a highlight of his career.
